No Apology Necessary

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Iโ€™m SO sorry! My apologies! I feel so bad!

We are all guilty of apologizing when no apology is necessary โ€œOMG, Iโ€™m so sorryโ€ฆโ€ โ€œyes, sorry!โ€ and โ€œno, I canโ€™t make it, sorry.โ€

It has become a space filler.

And lost its meaning at the same time.

Here is the litmus test for when to apologize:
โ“ Have I hurt someone (intentionally or unintentionally)?
โ“ Have I crossed a boundary (my own or anotherโ€™s)?
โ“ Was I mistaken (misinformed, wrong, faulty judgment)?

Letโ€™s be aware of the words coming out of our mouths.

Donโ€™t apologize for:
โฃ Existing (Did I come too early? Too late? Can I be here? Is my presence welcome?)
โฃ Choosing whatโ€™s best for you (over othersโ€™ expectations, feelings)
โฃ Having or expressing feelings (especially crying)
โฃ Saying yes/no
โฃ Having or asking for wants/needs (asserting yourself with what you want/need)
โฃ Disappointing others
โฃ Putting yourself first

Your words matter. Your words say something about you.

No need to over-apologize!
No need to say youโ€™re sorry for things that donโ€™t warrant an apology!

Saying youโ€™re sorry for (existing, having needs, expressing feelings, etc.) is a way of putting YOU down, minimizing your glorious self.

Own your mistakes,
own your wrongdoings,
own the pain you have caused.

Apologize for those things.

But letโ€™s not apologize for
putting ourselves first,
making ourselves a priority or
making a good decision for
ourselves.

Jen

Olga Kolgusheva

Olga is a Squarespace designer and copywriter known for creating clean, editorial websites with refined typography, irregular grids, and minimalist, monochromatic aesthetics. A former business and radio journalist trained at the Missouri School of Journalism, she discovered her visual talent in an infographics class and has spent over a decade designing digital experiences that merge strategic content, marketing insight, and visual clarity. A true digital native, Olga specializes in building Squarespace websites that tell compelling stories through structure, design, and words.

https://applet.studio
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